Up-Down Position of Donor''s Hand and Donee''s Hand: Impacts of Hand''s Up-Down Position, Hand Gesture and Power Distance Belief
碩士 === 國立中山大學 === 企業管理學系研究所 === 107 === Maketers use hand images of donor and donee in charity advertising to domostrate the helping behavior and catch potential donors’ attention. Despite of the prevalence of hand images used in advertising, limited research has been conduced. Based on conceptual m...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/kpystv |