Relationship Between The Pattern of Click Stream and Buying Behavior –A Case Study of An European E-commerce Retailer
碩士 === 國立中山大學 === 企業管理學系研究所 === 107 === In E generation, what companies need to do is more than just provide many choices for consumers. Instead, they must provide consumers products that they actually need. It is not only important for the brick and mortar business, but also for E-commerce companie...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/nj5967 |