CRM Implementation for Small and Medium Sized Businesses with 5R Marketing Model and Data Analysis — A Case of Company H
碩士 === 國立中山大學 === 企業管理學系研究所 === 107 === As the concept of customer relationship management (CRM) and data analysis knowledge become pervasive, more and more small and medium-sized businesses (SMEs) start to implement CRM software in recent years. However, they usually get stuck in groupthink and con...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/5265p5 |