A Study on Competitive Strategy of E-commerce Platform - The Cases of Shopee and PChome
碩士 === 國立中山大學 === 企業管理學系研究所 === 107 === According to market research firm eMarketer, the global retail e-commerce sales will increase from 2.29 trillion US dollars in 2017 to 4.479 trillion US dollars in 2021. However, the competition of e-commerce shopping platforms is becoming more and more fierce...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/4vmmh9 |