An Exploration of the Distant and Proximate Marketing Strategies in an International Pharmaceutical Company
碩士 === 國立中山大學 === 管理學院高階經營碩士學程在職專班 === 107 === This study explores the key success factors of long-distance marketing and short-term marketing activities in the pharmaceutical market development strategy of a Taiwanese international pharmaceutical company. We collects secondary data and biotechnolog...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/8pjj3g |