A Use of the "Sajiao" Strategy by Female TV Journalists in Interactions with Male News Sources

碩士 === 國立中山大學 === 行銷傳播管理研究所 === 107 === This study explored the performance of sajiao (i.e., a babyish form of persuasion) and exhibition of femininity as a news interview strategy for female journalists in Taiwan when interacting with male sources, with the aim of interpreting the conflict between...

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Bibliographic Details
Main Authors: Yi-hsuan Cheng, 鄭怡軒
Other Authors: Ping Shaw
Format: Others
Language:zh-TW
Published: 2018
Online Access:http://ndltd.ncl.edu.tw/handle/bbax93