Metaphorically Scaring Sayings:The Effects of Visual Metaphor in Threat Persuasion Advertising

碩士 === 國立中山大學 === 行銷傳播管理研究所 === 107

Bibliographic Details
Main Authors: Chen-Le Wu, 吳宸樂
Other Authors: Hsuan-Yi Chou
Format: Others
Language:zh-TW
Published: 2019
Online Access:http://ndltd.ncl.edu.tw/handle/zvuzcg