The Effect of Similarity-Attraction between Internet Celebrity and the Masses on Purchase Intention
碩士 === 國立中山大學 === 電子商務與商業分析數位學習碩士在職專班 === 107 === Through " Similarity-Attraction Theory " explores the similarities between Internet Celebrity and the masses, the impact of attractive attention on purchase intention. The social network is booming, and Web 2.0 enables the masses to become...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/894gva |