The Effect of Customers\' Social Media Engagement and Perceived Value on Green Cosmetics\' Purchase Intention—Green Advertising Appeals as a Moderator
碩士 === 國立臺北商業大學 === 國際商務系研究所 === 107 === The purpose of this study is to explore the effects of customers’ social media engagement and perceived value on mid to high-end green cosmetics’ purchase intention, and also examines whether green advertising appeals moderate the relationship between social...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/he237k |