Relationships among self-incongruity, community engagement, and brand love: A case study of hand puppet show fans
碩士 === 國立臺中教育大學 === 永續觀光暨遊憩管理碩士學位學程 === 107 === The pourpose of this study was to establish a conceptual model of self-congtuity, community engagement and brand love. To explore the mediating effect of community engagement between self-congtuity and brand love. A total of 258 valid questionaires wer...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/7668am |