Local trait of sightsee Marketing strategy-take Miaoli`s Yingcai Tourist Night Market for Example

碩士 === 國立臺中教育大學 === 區域與社會發展學系國民小學教師在職進修教學碩士學位班 === 107 === Abstract This study took Miaoli's Yingcai tourist night market as its subject, and employed the field participation and observation method in conjunction with in-depth interviews to conduct research. The study also attempted to investig...

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Bibliographic Details
Main Authors: LIU,JUI-TING, 劉瑞婷
Other Authors: WU, HSIN-LING
Format: Others
Language:zh-TW
Published: 2018
Online Access:http://ndltd.ncl.edu.tw/handle/52jshd