Research on the Influence of E-Commerce Platform andMedia Characteristics on Purchase Intention-Taking B2B E-commerce Model as an Example
碩士 === 臺北城市科技大學 === 電子商務研究所 === 107 === The global B2B market is expected to reach 6.7 trillion US dollars by 2020, and the B2B e-commerce platform has sprung up around the world. With the popularity of smart phones, through the application of big data, Internet of Things, and cloud computing, with...
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Format: | Others |
Language: | zh-TW |
Published: |
2019
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Online Access: | http://ndltd.ncl.edu.tw/handle/ue58rz |