Research on the Influence of E-Commerce Platform andMedia Characteristics on Purchase Intention-Taking B2B E-commerce Model as an Example
碩士 === 臺北城市科技大學 === 電子商務研究所 === 107 === The global B2B market is expected to reach 6.7 trillion US dollars by 2020, and the B2B e-commerce platform has sprung up around the world. With the popularity of smart phones, through the application of big data, Internet of Things, and cloud computing, with...
Main Authors: | LO, JING-CHENG, 羅經承 |
---|---|
Other Authors: | CHENG, CHE-PIN |
Format: | Others |
Language: | zh-TW |
Published: |
2019
|
Online Access: | http://ndltd.ncl.edu.tw/handle/ue58rz |
Similar Items
-
The Business Model of eCommerce Platforms in the B-to-B --Examples of CommerceOne and Intershop
by: Wang , Wan Tzu, et al.
Published: (2000) -
Social Media Marketing System Aiming at Increasing Purchase Intentions on B2c E-Commerce Sites
by: Danieli, Ela
Published: (2016) -
A Study on E-commerce Purchase Intention of Social Media User
by: Yi-chiao Chang, et al.
Published: (2015) -
The Influence of E-commerce Experience on Future Usage Intention of M-commerce -Take On-line Apparel Industry for Example
by: Yi-HsinKuo, et al.
Published: (2013) -
A Research of the Word-of-Mouth、Familiarity and Purchase Experience on E-commerce Platform Trust and Purchase Intention: Consumer Electronics as an Example
by: HSIEH, I-HSIN, et al.
Published: (2019)