Research on the Influence of the Characteristics, Reputation and Brand Loyalty of Skin Care Products on Brand Equity
碩士 === 國立臺南大學 === 經營與管理學系科技管理碩士班 === 107 === In a highly competitive market, all products have to go through the times to keep up with the times, and consumers can meet their needs through diversity choices. However, how to achieve brand awareness and increase consumer satisfaction, to further enhan...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/efvx2g |