The Effect on Co-experience and Music-Content Congruency on the Augmented Reality Advertising : A Case Study of Music Album
碩士 === 國立臺灣師範大學 === 大眾傳播研究所 === 107 === The change of the digital age has affected public's habit of listening to music. This has caused the music industry to decline rapidly and transformation to the industry is needed. Today, the innovation of virtual reality technology has become a new trend...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/976hx5 |