A Study on Consumer Impression and Purchasing Behavior in 24 hours Sports and Fitness club
碩士 === 國立臺灣師範大學 === 運動休閒與餐旅管理研究所 === 107 === The purpose of this study was to know the demographics and purchasing behaviors of 24 hours Sports and Fitness club’s customers in Taiwan；moreover to learn if Consumer Impression is the significant indicator for purchasing intention. “Store image and purc...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/cq88dc |