A Study of Nostalgic Marketing, Experience Value and Revisit Intention—Case of Old Street in New Taipei City

碩士 === 國立臺灣海洋大學 === 航運管理學系 === 107 === With the popularity and convenience caused by the internet, it has been easy and normal and even a trend to look for the happiness in our life through it. No matter how progressive and advanced the technology is, people will never forget old school goods and cu...

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Bibliographic Details
Main Authors: Ho, Fang-Chiu, 何芳秋
Other Authors: Wang, Wen-Hung
Format: Others
Language:zh-TW
Published: 2019
Online Access:http://ndltd.ncl.edu.tw/handle/7wxjv2