A Study about the Influence of Experiential Marketing and Experiential Value on Behavioral Intention –A Case Study of Boutique Carrier

碩士 === 國立臺灣海洋大學 === 航運管理學系 === 107

Bibliographic Details
Main Authors: Liu, Chung-Yi, 劉俊邑
Other Authors: Stephen W. Wang
Format: Others
Language:zh-TW
Published: 2019
Online Access:http://ndltd.ncl.edu.tw/handle/4zg932