A Study about the Influence of Experiential Marketing and Experiential Value on Behavioral Intention –A Case Study of Boutique Carrier

A Study about the Influence of Experiential Marketing and Experiential Value on Behavioral Intention –A Case Study of Boutique Carrier

碩士 === 國立臺灣海洋大學 === 航運管理學系 === 107

Bibliographic Details
Main Authors: Liu, Chung-Yi, 劉俊邑
Other Authors: Stephen W. Wang
Format: Others
Language:zh-TW
Published: 2019
Online Access:http://ndltd.ncl.edu.tw/handle/4zg932
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spelling ndltd-TW-107NTOU53010442019-11-01T05:28:48Z http://ndltd.ncl.edu.tw/handle/4zg932 A Study about the Influence of Experiential Marketing and Experiential Value on Behavioral Intention –A Case Study of Boutique Carrier 體驗行銷、體驗價值對行為意圖之影響-以精品航空公司為例 Liu, Chung-Yi 劉俊邑 碩士 國立臺灣海洋大學 航運管理學系 107 Stephen W. Wang 王文弘 2019 學位論文 ; thesis 85 zh-TW
collection NDLTD
language zh-TW
format Others
sources NDLTD
description 碩士 === 國立臺灣海洋大學 === 航運管理學系 === 107
author2 Stephen W. Wang
author_facet Stephen W. Wang
Liu, Chung-Yi
劉俊邑
author Liu, Chung-Yi
劉俊邑
spellingShingle Liu, Chung-Yi
劉俊邑
A Study about the Influence of Experiential Marketing and Experiential Value on Behavioral Intention –A Case Study of Boutique Carrier
author_sort Liu, Chung-Yi
title A Study about the Influence of Experiential Marketing and Experiential Value on Behavioral Intention –A Case Study of Boutique Carrier
title_short A Study about the Influence of Experiential Marketing and Experiential Value on Behavioral Intention –A Case Study of Boutique Carrier
title_full A Study about the Influence of Experiential Marketing and Experiential Value on Behavioral Intention –A Case Study of Boutique Carrier
title_fullStr A Study about the Influence of Experiential Marketing and Experiential Value on Behavioral Intention –A Case Study of Boutique Carrier
title_full_unstemmed A Study about the Influence of Experiential Marketing and Experiential Value on Behavioral Intention –A Case Study of Boutique Carrier
title_sort study about the influence of experiential marketing and experiential value on behavioral intention –a case study of boutique carrier
publishDate 2019
url http://ndltd.ncl.edu.tw/handle/4zg932
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