The Impact of Facebook's Live Streamer Credibility on Consumer’s Purchase Intention – Take Vietnam of an example
碩士 === 國立臺北教育大學 === 東南亞區域管理碩士學位學程 === 107 === When livestream broadcast is becoming popular, it has changed the traditional one-way propagation of the past. Live broadcast adds a lot of practicality, presence, immediacy to the business line. Through livestream broadcast, not only do enterprises incr...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/mw8ndm |