The Study of Golden Horse Fantastic Film Festival- From the Perspecture of Brand Equity

碩士 === 國立臺北教育大學 === 文化創意產業經營學系 === 107 === In the film festivals with different themes in Taiwan, how to use the existing resources to attract audience support, give the audience a clear and significant image of the exhibition, and at the same time be separated from other film festivals? The key is...

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Bibliographic Details
Main Authors: LU,CHI-HSIEN, 盧季嫺
Other Authors: CHEN,CHUN-MING
Format: Others
Language:zh-TW
Published: 2019
Online Access:http://ndltd.ncl.edu.tw/handle/5452v7