Para-Social Interaction and Telepresence in Social Commerce Live Streaming
碩士 === 國立臺北大學 === 企業管理學系 === 107 === Social commerce is a new trend in e-commerce which use social media to enhance customer interaction on the Internet. Some social commerce, such as live auction, provide a sense of telepresence and para-social interaction. With the increasing usage of live streami...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/4d47q6 |