Study on The Impact of Consumer-brand Social Community Sharing Value on Trust and Purchase Intention

碩士 === 國立臺北大學 === 企業管理學系 === 107 === The popularity of the Internet has not only brought a lot of convenience to the public, but has further changed people's spending habits. Due to the rapid changes in the external environment, it is more difficult for enterprises to maintain their competitive...

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Bibliographic Details
Main Authors: HSU,YI-HSUAN, 徐翊軒
Other Authors: HSIEH, CHIN-TANG
Format: Others
Language:zh-TW
Published: 2019
Online Access:http://ndltd.ncl.edu.tw/handle/399daz