The impact of cross-border e-commerce platform’s Integrated marketing communications on consumers purchase intention: the role of trust and perceived value
碩士 === 國立臺北大學 === 企業管理學系 === 107 === As the digital era coming, internet and smartphones becoming widespread, and the e-commerce begin blooming, the consumers start to trying online shopping. Since ross-border e-commerce platform begin rising, when domestic manufacturers can’t satisfy consumer, they...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/pgscf9 |