Asymmetry or Symmetry? The Effect of Logo Design on Perception of Excitement for Streetwear Brands
碩士 === 國立臺北大學 === 企業管理學系 === 107 === According to past researches, how consumers view a target (e.g., product or brand) is attributed in part to logos’ design. There are multiple kinds of design elements in logos in order to promote the beliefs a brand wishes to deliver to. In this study, it mainly...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/cmw2rs |