Buy Here or Buy There? Understanding Research Shopping From the Perspectives of Maximizing Tendency and Push-Pull-Mooring Framework
碩士 === 國立臺北大學 === 企業管理學系 === 107 === Consumers can easily perform a channel-switching behavior during the purchasing process because of the propensity of e-commerce. This channel-switching behavior is “Research shopping” which includes two types: webrooming and showrooming. Most studies examined onl...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2019
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/k66ehj |