More Stars or More Sold? The impact of Online Reviews and Sales on Consumers’ online shopping behavior
碩士 === 國立臺北大學 === 企業管理學系 === 107 === Compared to brick-and-mortar, consumers need more cues to reduce their risk in online shopping. To increase the reliability to online retailing environment, many online retails or platforms make selling cues available to consumers (e.g., review system, sales and...
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/7v28v9 |