More Stars or More Sold? The impact of Online Reviews and Sales on Consumers’ online shopping behavior
碩士 === 國立臺北大學 === 企業管理學系 === 107 === Compared to brick-and-mortar, consumers need more cues to reduce their risk in online shopping. To increase the reliability to online retailing environment, many online retails or platforms make selling cues available to consumers (e.g., review system, sales and...
Main Authors: | HSU, YU-CHIA, 許育嘉 |
---|---|
Other Authors: | TING, PEI-JU |
Format: | Others |
Language: | en_US |
Published: |
2019
|
Online Access: | http://ndltd.ncl.edu.tw/handle/7v28v9 |
Similar Items
-
A Study Of Consumer Behavioral Intentions For Online Food Shopping
by: Hua-Jen Hsu, et al.
Published: (2010) -
the impact of perceived value on the online shopping behavior of consumer.
by: Chih-Hui Weng, et al.
Published: (2012) -
Online Shopping Behaviors of Vietnamese Consumers
by: NGUYEN THI NHU HUONG, et al.
Published: (2019) -
Consumer's Behavior for Online Cloth Shopping
by: 林含諭 -
The Impact of Online Shopping Reviews on Consumer Purchase Intention
by: Yu-Ting Su, et al.
Published: (2019)