Will Negative Internet Rumors Be Sales’s Enemy?
碩士 === 國立臺北大學 === 企業管理學系 === 107 === Conventionally, the negative rumors will reduce the consumers intention to purchase. However, there are certain amusing examples which result against the common acknowledgment of the negative rumors in the automobile market in Taiwan. The thesis researched one fa...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/6v23dp |