Trust and gamification impact on usage behavior in Mobile banking
碩士 === 國立臺北大學 === 國際企業研究所 === 107 === Recent years have seen growing importance and increased attention being given to research in digital banking. Several marketing strategies that bank institution attempt to attract more customer to use mobile banking. The main purpose of this research is try to e...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/ew8bzr |