Investigating the Factors Affecting Consumers' Willingness to Click Mobile Advertising
碩士 === 國立臺北大學 === 國際企業研究所 === 108 === The purpose of the thesis is to clarify the factors that affect consumers’ willingness to click mobile advertising. This research adopts both positive and negative factors based on past researches to analyze, the factors are celebrity endorsement, personalizat...
| Main Authors: | , |
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| Format: | Others |
| Language: | en_US |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/m9b7cd |