Differentiation between the multiple marketing channels and service quality of the property and liability insurance industry: Analysis from the supplier’s point of view
碩士 === 國立臺中科技大學 === 保險金融管理系 === 107 === The diversification and coexistence of insurance marketing channels have always been the focus of attention in the literature. The previous studies mainly verified the product quality differentiation among different channels from the perspectives of insurance...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/w8t6ac |