The Study on Attractiveness Factors of Cosmetics Advertising

碩士 === 國立臺中科技大學 === 商業設計系碩士班 === 107 === This study is aimed at the top seven most beautiful cosmetic brands in the world''s top 20 cosmetic brands - L''Oréal, Lancome, Estée Lauder, Dior, Chanel, Maybelline, and Shiseido from 2013 to 2018. Through the content ana...

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Bibliographic Details
Main Authors: Ying-Hsuan Lin, 林映萱
Other Authors: Lin,Cheng-Chien
Format: Others
Language:zh-TW
Published: 2019
Online Access:http://ndltd.ncl.edu.tw/handle/n8q2jq