The Effects of Avatar Design Elements on Chatbot''s Brand Personality Perception

碩士 === 國立臺中科技大學 === 多媒體設計系碩士班 === 107 === Driven by the rise of artificial intelligence and the popularity of instant messaging, social media platforms such as Facebook Messenger, Line, WeChat and Slack have integrated chatbots into their platforms. The conversational chatbots have evolved from text...

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Bibliographic Details
Main Authors: Yun-Chien Huang, 黃筠茜
Other Authors: 游曉貞
Format: Others
Language:zh-TW
Published: 2019
Online Access:http://ndltd.ncl.edu.tw/handle/6b9f9s