Investigation of Mutual Fund Consumer resisting of Mobile Commerce by A Qualitative Means-End Chain
碩士 === 國立臺中科技大學 === 流通管理系碩士班 === 107 === Although mobile commerce has become a trend in today''s financial industry, and the amount of customers'' investments is growing steadily, some of them are struggling to adopt a new model of mobile commerce and face strong...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/n5q85j |