Applying ZMET to Construct the Pre-service Teachers’ Consensus Map on Volunteer Tourism ---- A Case from Remote English Camp in Taiwan
碩士 === 國立臺東大學 === 進修部暑期文化資源與休閒產業碩士專班 === 107 === ZMET (Zaltman Metaphor Elicitation Technique) has been used in marketing area extensively. This study applies ZMET to explore the pre-service teachers’ deep thinking on volunteer tourism. In addition, the consensus map of pre-service teachers was depi...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/29qs7f |