An Analysis of Advertisement and Quantity Discount Decision of Product Supplier in E-commerce Channel

碩士 === 國立臺灣大學 === 工業工程學研究所 === 107 === Today, traditional channels have increasingly combine physical channels and online channels, and the B2C model is the target of transformation for platform. The platform has a higher incentive to promote product. Therefore, each platform needs to continuously i...

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Bibliographic Details
Main Authors: Hao-Ping Wang, 王皓平
Other Authors: Yon-Chun Chou
Format: Others
Language:zh-TW
Published: 2019
Online Access:http://ndltd.ncl.edu.tw/handle/sdatq7