A Study of Service Quality on Omni-Channel Retailing in Taiwan：A Case Study of a Fast-Food Chain
碩士 === 國立臺灣大學 === 商學研究所 === 107 === As technology advances, the popularity of mobile network and smart devices have gradually changed consumers’ behavior and have led retailers to a new revolution in the industry - Omni-Channel Retailing. Omni-channel retailers integrate all physical channels (offli...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/4gauef |