Longitudinal Analysis of Online Consumer Reviews

博士 === 國立臺灣大學 === 商學研究所 === 107 === Consumers rely heavily upon online reviews and ratings to seek out opinions and experiences on the Internet from people they might be unfamiliar with or even have never met before. This is expressly true for experience goods with uncertain quality, because they ar...

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Bibliographic Details
Main Authors: Ping-Yu Liu, 柳秉佑
Other Authors: Chun-Yao Huang
Format: Others
Language:en_US
Published: 2019
Online Access:http://ndltd.ncl.edu.tw/handle/g8984a