The non-linear relationship between the brand image change and consumer reaction: The case of K-Pop idol groups
碩士 === 國立臺灣大學 === 商學研究所 === 107 === Brand image change becomes more important nowadays because consumers receive much more information on Internet on a daily basis, so the new needs of consumers is formed rapidly. In order to fulfill the rapidly emerging needs, firms need to promptly change their br...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/anr9ww |