Analysis of Growth and Management Strategy in Online-Retailing Industry:A Case Study of PChome

碩士 === 國立臺灣大學 === 商學研究所 === 107 === The rise of the Internet has dramatically changed human life. Changes in consumer habits continue to affect the development of various industries. Among them, online retailing is one of the inseparable services of modern life. The overall market scale of the globa...

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Bibliographic Details
Main Authors: Kuan-Wei Lu, 盧冠瑋
Other Authors: 陳忠仁
Format: Others
Language:zh-TW
Published: 2019
Online Access:http://ndltd.ncl.edu.tw/handle/ywt8at