Pursuing a “Better Me”: A study on the formation of a virtual fitness community in Taiwan with a Consumer Culture Theory approach
碩士 === 國立臺灣大學 === 商學研究所 === 107 === Weight training has become a popular trend in Taiwan in recent years. Its growing market has further contributed to the development of related sectors, including sports apparel, wearable devices, trainer programmes and specialized dining. Such prosperity is not on...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/fb4ws8 |