A Study on Consumer Decision-Making and Buying Intention: The Example of Children Desk Lamp
碩士 === 國立臺灣大學 === 國際企業學研究所 === 107 === Consumer decision-making process includes demand-recognizing, information-searching, decision-making, and post-purchase evaluating. What are the key factors affecting consumers’ purchase intention and actual buying behavior? To investigating consumers’ decision...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/hwtk8q |