The Impacts of Service Recovery and Emotional Labor on Brand Hate: Using Perceived Interactional Injustice as a Mediator and Service Failure Severity as a Moderator
碩士 === 國立臺灣大學 === 國際企業學研究所 === 107 === It is difficult for enterprises to avoid mistakes when providing services. Therefore, it is necessary to recover the customer''s evaluation of the brand through compensation measures. This study uses experimental design methods to set the rest...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/7swaga |