The Effects of Anthropomorphism of Brands on Consumption Behavioral Intention: Taking Agricultural Brands for Example
碩士 === 國立臺灣大學 === 農業經濟學研究所 === 107 === Many agribusinesses in the market have made good use of “Anthropomorphism” and “E-Commerce” as a marketing method and seen greatly positive results. Unfortunately, there are very little research done on this topic; Therefore, this study uses brand anthropomorph...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/w47by2 |