A study of Samsung electronics business development strategy

碩士 === 國立臺灣大學 === 臺大-復旦EMBA境外專班 === 107 === This thesis aims to study the global 2nd largest electronics company – Samsung, the strategies to penetrate, to develop and to grow in variant products of consumer electronics in the past few decades. It will study some key successful factors. As the bus...

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Bibliographic Details
Main Authors: Dung-Jiang Yang, 楊東壃
Other Authors: Ming-Je Tang
Format: Others
Language:zh-TW
Published: 2019
Online Access:http://ndltd.ncl.edu.tw/handle/nsvzcj