A Study of OTT TV Strategies: Comparison between IQlYl and Traditional TV

碩士 === 國立臺灣藝術大學 === 廣播電視學系碩士班廣播電視組 === 107 === The development of emerging streaming media has prompted most people's watching habits to change from "linear" to "non-linear." For a long time, TV channels have been the main channel for viewers to watch video contents. How...

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Bibliographic Details
Main Authors: LIN, TING-YU, 林庭妤
Other Authors: LAI, HSIANG-WAI
Format: Others
Language:zh-TW
Published: 2019
Online Access:http://ndltd.ncl.edu.tw/handle/jvzm95