A Study of Brand Equity for Servitization in Printing Industry Using Cloud

碩士 === 國立臺灣藝術大學 === 圖文傳播藝術學系 === 107 === This study focuses on the traditional printing industry facing global environmental change, aiming at Servitization, the fourth industrial revolution (4IR) as the basis of this paper mainly discusses. The business stratgy takes the Original Brand Manufacturin...

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Bibliographic Details
Main Authors: CHEN, CHI-WEI, 陳紀薳
Other Authors: LEE, KUO-KUN
Format: Others
Language:zh-TW
Published: 2019
Online Access:http://ndltd.ncl.edu.tw/handle/99xke6