Exploring the Acceptance of Service Innovation in Online Travel Insurance – An Application of TPB
碩士 === 國立臺灣科技大學 === 企業管理系 === 107 === Due to the FinTech and technology innovation, the new thinking impacts on the financial industry such as banking and insurance. According to "Financial Technology Development Strategy White Paper" by the government, which encourage insurance industry t...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/rps7db |