The Effects of the Hunger Marketing and Perceived Unfairness on Loyalty of Consumers:Take Mobile Games as an Example
碩士 === 國立臺灣科技大學 === 企業管理系 === 107 === In Taiwan, mobile games have the highest percentage of customers in the gaming industry. However, most of the mobile games are a fad for just a period of time. The purpose of my research is to find out factors that have been influencing the loyalty of consume...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/4vtu98 |